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created 12/15/97. |
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page updated: 2/25/99
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Studio
News - Paramount |
Here's the full text
of Paramount's press release announcing their April DVD titles,
including an anamorphic widescreen version of The
Relic:
PARAMOUNT HOME VIDEO SCORES WITH A NIGHT
AT THE ROXBURY ON DVD IN APRIL
Three More DVD Titles Also Released On That Date
Hollywood, February 22, 1999
On April 20, hipness reaches new levels as Paramount Home Video
releases the ultra-cool comedy, A NIGHT AT THE ROXBURY, on DVD,
day-and-date with the videocassette release. Also available on that
date will be three more eagerly anticipated favorites from
Paramount's extensive catalog of hits. All titles will be available
for $29.99 S.R.P. each in the U.S. and $39.99 S.R.P. each in Canada,
with an M.A.P. of $24.95 in the U.S. Order cut-off date is March 23.
In the $30 million box-office smash, A NIGHT AT THE ROXBURY, Steve
(Will Ferrell) and Doug (Chris Kattan) have only one goal in life:
to get into L.A.'s #1 night spot - the too-cool Roxbury Club - and
become movers and shakers of the night club scene. Unfortunately,
they're not on the guest list, so they're stuck on the sidewalk as "A-club
people leading a B-club life." That is until they roll into a
fender bender with club regular and litigation-phobic actor Richard
Grieco, who helps them score, by escorting them into the Roxbury.
Now anything's possible and life will never be the same for those
cheesy Roxbury Guys.
Also on April 20, Paramount will release on DVD the fifth
installment in the Star Trek franchise, William Shatner's
directorial debut, STAR TREK V: THE FINAL FRONTIER, starring William
Shatner and Leonard Nimoy and : the effects-packed shocker which
puts a new twist on haunted-house movies, THE RELIC, starring Tom
Sizemore, Penelope Ann Miller and Linda Hunt; and the spectacular
adaptation of H.G. Wells classic novel, THE WAR OF THE WORLDS,
starring Gene Barry, Ann Robinson and Les Tremayne and containing
Academy Award-winning special effects that can be considered on par
with anything seem in films today.
All titles in the Paramount DVD line feature interactive menus,
scene selection and theatrical trailers. They are also in widescreen
format, except for the THE WAR OF THE WORLDS which contains the
original Dolby Digital monaural tracks. In addition, all titles are
all close-captioned for the hearing impaired.
Paramount Home Video is part of the operations of Paramount
Pictures, a unit of Viacom Inc.
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PREVIOUS
NEWS (11/11/98)
Here's the text of Paramount's official press release, announcing
the December due date for their Deep
Impact DVD:
Deep Impact
Leads Paramount Home Video's December DVD Slate
Six Other DVD Titles Released Just in Time for the Holidays
HOLLYWOOD, November 4, 1998 - Paramount Home Video's DVD library
continues to make an impression on the market with the release of
the box-office smash DEEP IMPACT
on December 15. In addition, available December 1, day-and-date with
the video release, is the delightful romantic fantasy SLIDING
DOORS (available in U.S. only). Included along with DEEP
IMPACT on December 15 are other star-studded favorites,
aimed at continuing the trend of making available on DVD the finest
selection of catalog top-sellers from the studio's extensive film
library. All titles will be available for $29.99 S.R.P. in the U.S.
and C$39.99 S.R.P. in Canada.
DEEP IMPACT is the global
vision of hope in the face of celestial destruction, and 1998's
first summer box-office hit from Paramount Pictures and DreamWorks
Pictures. With a worldwide box office over $340 million, the film
stars Elijah Wood as a fourteen-year-old astronomer, Tea Leoni as an
ambitious newswoman and Robert Duvall as a former astronaut, who all
find themselves at the forefront of potential catastrophe when it is
discovered that a comet is on a fatal collision course with the
Earth. This stunning, special effects actioner is further
highlighted by impressive performances by Academy Award-winners
Morgan Freeman, Vanessa Redgrave and Maximilian Schell.
In keeping with the tale of a life sent along two divergent paths,
the $11 million romantic fantasy SLIDING
DOORS will be released onto both DVD and videocassette on
December 1. Gyneth Paltrow stars as the lovelorn woman for whom a
moment of hesitation on a subway platform causes her life to split
into two possible scenarios. Jack Hannah, Jeanne Triplehorn and John
Lynch co-star in acclaimed producer Sidney Pollack's quirky comedy
with a twist.
Deep Impact - Dec. 15 - The
$340 million special effects actioner starring Tea Leoni, Morgan
Freeman, Robert Duvall and Elijah Wood *$140 domestic, $200
international box office.
Sliding Doors - Dec. 1 - The
$11 million romantic fantasy starring Gwyneth Paltrow.
Patriot Games - Dec. 15 - The
thrilling $83 million hit from the popular Tom Clancy Series
starring Harrison Ford.
Private Parts - Dec. 15 - The
$41 million comic sensation headlined by the self-proclaimed King of
All Media himself, Howard Stern.
Event Horizon - Dec 15 - The
electrifying $26 million science fiction/horror extravaganza
starring Laurence Fishburne and Sam Neill.
Hard Rain - Dec. 15 - The $20
million action-packed crime-thriller starring Morgan Freeman,
Christian Slater and Minnie Driver.
Escape from L.A. - Dec. 15 -
The $25 million sequel to the futuristic cult favorite, featuring
Kurt Russell, Cliff Robertson and Pam Grier.
All titles in the Paramount DVD line are in widescreen format and
will feature interactive menus and scene selection as well as
theatrical trailers on all but PRIVATE
PARTS and SLIDING DOORS.
Audio tracks in English feature Dolby Digital 5.1 and Dolby
Surround. In addition, all titles are all closed-captioned for the
hearing impaired and, with the exception of SLIDING
DOORS, will be available with a French language version.
Spanish subtitles are included on all but DEEP
IMPACT.
Paramount Home Video is part of the operations of Paramount
Pictures, a unit of Viacom Inc.
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PREVIOUS
NEWS (8/13/98)
Paramount has sent out faxed information listing the specific
features of their upcoming DVDs:
Star Trek: First Contact
- LBX, 16x9, English DD 5.1, English and French DD 2.0, English
captions, Spanish subtitles, 2 trailers
Face/Off - LBX, 16x9, English
DD 5.1, English and French DD 2.0, English captions, Spanish
subtitles, trailer
The Saint - LBX, 16x9, English
DD 5.1, English and French DD 2.0, English captions, Spanish
subtitles, trailer, director's commentary
Kiss the Girls - LBX, English
and French DD 5.1, English DD 2.0, English captions, Spanish
subtitles, trailer
Twilight - LBX, 16x9, English
DD 5.1, English and French DD 2.0, English captions, Spanish
subtitles, trailer
The Odd Couple II - LBX,
English DD 5.1, English and French DD 2.0, English captions, Spanish
subtitles, trailer
Top Gun - dual-layered, LBX
and pan & scan, English DD 5.1, English and French DD 2.0,
English captions, Spanish subtitles
Primal Fear - LBX, English DD
5.1, English and French DD 2.0, English captions, Spanish subtitles,
trailer
Clear and Present Danger -
LBX, English DD 5.1, English and French DD 2.0, English captions,
Spanish subtitles, trailer
In & Out - LBX, 16x9,
English DD 5.1, English and French DD 2.0, English captions, Spanish
subtitles, trailer
PREVIOUS
NEWS (8/10/98)
Here's more good news. Paramount has finally announced their DVD
titles as well. Here's their press release, as appeared today on
Yahoo:
Monday August 10, 12:46 pm Eastern Time
Company Press Release
Paramount Home Video Announces First Wave of DVD Releases Ten
Titles to Premiere in October
HOLLYWOOD--(ENTERTAINMENT WIRE)
Aug. 10, 1998
Paramount Home video launches into the DVD format this October with
a premiere collection of 10 star-studded and box office hit movies
representing some of the best from Paramount's extraordinary film
library.
In order to firmly establish their position in the DVD marketplace,
Paramount is initiating their entry with a selection of catalog top
sellers, recent top theatrical favorites and titles from their
highly successful film franchises. All titles will be available at a
$29.99 suggested retail price in the United States and C$39.99 in
Canada. The announcement was made by Eric Doctorow, president,
Worldwide Home Video for Paramount Pictures.
"Paramount Home Video is aggressively entering the DVD market
with a broad range of titles that will appeal to the current user
and draw other film lovers to this exciting new home entertainment
option,'' said Doctorow. "As we close 1998 and enter 1999,
Paramount will continue to provide a volume of quality choices to
drive this format into the new millennium.''
On Oct. 6, Paramount will release five titles starting with the
science fiction box office hit based on the popular franchise and
one of the most requested DVD titles, "Star Trek: First
Contact.'' John Woo's recent $112 million box office smash, "Face/Off,''
starring John Travolta and Nicolas Cage, streets on that date as
well. Also releasing are: the more than $60 million action-thrillers
"The Saint'' starring Val Kilmer and Elisabeth Shue and "Kiss
the Girls'' starring Morgan Freeman and Ashley Judd, and the
seductive thriller starring Academy Award winners Susan Sarandon,
Paul Newman and Gene Hackman, "Twilight.''
The second group of five DVD releases, available Oct. 20, kicks off
with another one of Paramount's top five selling titles of all time,
"Top Gun,'' starring box office giant Tom Cruise. The first of
the action hits from the Tom Clancy franchise to be available is "Clear
and Present Danger'' starring Harrison Ford. "Primal Fear,''
the $56 million courtroom thriller starring Richard Gere and Golden
Globe award winner Edward Norton also streets that date. Also
available will be two comedies, "In & Out'' starring Kevin
Kline, Joan Cusack and Tom Selleck, and closely following its
videocassette release, "Neil Simon's The Odd Couple II''
starring Hollywood legends Walter Matthau and Jack Lemmon.
Fifteen more titles for November and December release will be
announced shortly, and will include more top action and comedy hits
from Paramount's film library and an addition to the "Star
Trek'' DVD line-up.
The Paramount DVD line will feature interactive menus and scene
selection on all titles, and theatrical trailers on the majority of
titles. "The Saint'' will have special commentary by the film's
director Phillip Noyce. All DVD releases will be available in the
Amaray style DVD-SAFE casing, the packaging that conforms with VSDA
recommendations.
All titles will be available in widescreen, with "Top Gun''
also available in a two version disc featuring pan-and-scan and
widescreen. Audio tracks in English feature Dolby Digital 5.1 and
Dolby Surround. Also, viewers will be able to access French language
and Spanish subtitles versions. They will be close captioned for the
hearing impaired.
Paramount also announced that they have entered into an exclusive,
long term agreement with Panasonic Disc services for the replication
of their DVD discs. "We are delighted to be working with
Panasonic Disc Services and Bob Pfannkuch in this business
venture,'' said Doctorow. "Panasonic's long tradition in the
entertainment industry and Bob's years of experience will be
valuable assets as we explore and further develop this new
technology.''
Paramount Home Video is part of the operations of Paramount
Pictures, a unit of Viacom Inc [AMEX:VIA - news].
PREVIOUS NEWS (8/6/98)
The following article is transcribed from this week's issue of
Video Business magazine (week
of August 3rd):
Star Trek to hit DVD
THIS TRANSCRIBED ARTICLE HAS BEEN REMOVED FOR COPYRIGHT REASONS
BY REQUEST OF VIDEO BUSINESS.
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PREVIOUS
NEWS (8/3/98)
The following article is transcribed from the August 2-8, 1998
issue of Video Store magazine:
No 'Titanic' on Paramount's Fall DVD
Slate
by Kevin Brass
Paramount Home Video will officially enter the DVD business in
October, but Titanic won't be
among its first titles.
As of presstime, Paramount was reportedly set to announce 10 titles
to be released in two waves. The initial release list includes
The Saint,
Kiss the Girls,
Twilight, Star
Trek: First Contact, In &
Out and Clear and Present
Danger.
Paramount is also reportedly targeting Face/Off
and Top Gun for its initial
DVD push, although release dates have not been finalized. A
Paramount spokesperson declined comment.
Titanic, which streets on VHS
Sept.1, may not appear on DVD in 1998, sources say. Numerous factors
are being blamed for the delay, ranging from piracy concerns to the
relationship between Paramount and Twentieth Century Fox, which
controls international rights to the film.
Paramount has agreed to make titles available day-and-date on Divx,
but Divx does not expect to release a version of
Titanic before the open DVD,
according to Divx executive v.p. Dick Sowa.
PREVIOUS
NEWS (6/8/98)
Dorrit Ragosine of Paramount Home Video was kind enough to call me
this morning, and inform me that the DVD release plans for Titanic
have not yet been determined (many thanks, Dorrit!). You will find
the full text of their official press release below:
James Cameron's Titanic the World's Most
Popular Movie Sets Sail On Videocassette September 1
Paramount Home Video Launches Its Largest Marketing Campaign Ever
Sprint and Max Factor On Board As Cross-Promotional Partners
June 8, 1998, Hollywood, California
Paramount Pictures' and Twentieth Century Fox's
TITANIC, the highest grossing
motion picture of all time, will make its official domestic
videocassette debut September 1, 1998. The winner of 11 Academy
Awards(R) including Best Picture, TITANIC
has to date grossed more than $581 million at the domestic
box-office and still maintains top-ten status on the box-office
charts after more than twenty-five weeks in theaters. The launch of
this landmark movie on videocassette will be supported by Paramount
Home Video's largest marketing campaign ever, including consumer
promotions with industry leaders Sprint and Max Factor. The actual
expenditures of the combined marketing campaign will exceed $50
million and will generate more than an estimated three billion
consumer impressions over a five month period, covering pre-street
date through the holiday selling season. TITANIC
has a 90 day pay-per-view window and carries a minimum advertised
price (M.A.P.) of $19.95 in the U.S. There is no suggested retail
price and order cut-off is July 28.
Eric Doctorow, President, Worldwide Home Video commented at a press
conference held at Paramount Studios, ``This is a very exciting time
for the home video division as the baton is passed to us to market
this extraordinary film.'' He added, ``We are thrilled to be joining
forces with Sprint and Max Factor. Their unique promotional offers
have helped us create an unprecedented marketing campaign to bring
this exceptional film to video.''
MASSIVE CONSUMER ADVERTISING CAMPAIGN
Leading Paramount Home Video's marketing campaign is the division's
largest advertising campaign ever, that is expected to reach 95% of
adults 18-49 over 26 times. It kicks-off with an eleven week, three
wave television advertising campaign that includes two weeks of
pre-street teaser spots, moving into a five week street date run and
culminating in a three week holiday gift-buying message campaign.
Spots will appear on network television, syndication and cable
during early morning, prime time and late night day parts. The
national campaign will be supplemented with spot TV and radio in top
markets.
From mid-August through October full page print ads will herald
TITANIC's videocassette
availability. A second wave of full page ads featuring a holiday
gift-giving message will appear in top national publications
throughout November and December. The print campaign targets the
film's top demographic groups (teens 12-17 and adults 18-49) and
includes ads in People,
Time, Seventeen,
Teen People,
Entertainment Weekly,
Ladies Home Journal,
Woman's Day,
YM and In
Style in the U.S., and Chatelaine,
Canadian Living,
MacLean's,
TV Guide,
Tribute and
Flare in Canada.(1) Paramount
will also be running an outdoor campaign from mid-August through
September.
MAXIMUM IMPACT AT RETAIL
To help navigate consumers, Paramount has created a fleet of
point-of-purchase materials to help all retail categories maximize
TITANIC's in-store presence.
Leading the collection are four hanging funnels, inspired by the
Titanic's distinctive funnels. Engineered for ceiling or free
standing display, each of the four, 3 foot tall funnels has a unique
message and image, and are easily assembled. Paramount also has
created two banners in two different sizes: a two- sided 75`` x 34''
duravinyl banner featuring images of the ship, the film's iconic bow
image and a strong ``on video'' message, and an oversized outdoor
banner. The funnels and indoor banners will have a pre-sell/teaser
message and can be updated with stickers post street date to carry
an ``available now'' message. Six-foot standees showing the
multi-dimensional TITANICprofile
cutting through ocean waves also are available. This same image is
used on the product displays created, including 24-, 48- and
96-piece pre-packs. 120- and 240- piece towers feature the full ship
with dimensional key art headers. Also available are buttons with a
Titanic image and sell message and theatrical size posters.
PROMOTIONAL PARTNERS
Paramount and Sprint are teaming up in a unique offer wherein
Sprint buys TITANIC for
consumers. Consumers who switch to Sprint Long 1Distance service
will receive a voucher by mail, redeemable at participating video
retail locations, good for up to $22.00 off the purchase of
TITANIC on videocassette
(including tax). Or consumers can redeem the Sprint coupon found
inside each specially marked TITANIC
videocassette, switch to Sprint and receive a $22.00 rebate check by
mail directly from Sprint. The offer is good in the U.S. only and
valid from September 1, 1998 through February 28, 1999.
The Sprint promotion will be supported by a marketing campaign that
includes national television, print and on-line advertising, direct
mail and in-store promotion at over 5,000 Sprint Stores located in
RadioShacks across the country. The Sprint Store marketing efforts
will include in-store Sprint television spots, a direct mail
campaign and a national FSI. Sprint will further promote the offer
to current customers.
Max Factor is tying in TITANIC
with its largest marketing campaign ever, almost three times the
size of any other color launch in its history. Working with Tina
Earnshaw, Oscar(R) nominated key makeup artist for
TITANIC, Max Factor has
created a Fall line of color cosmetics inspired by the film. With
purchase of TITANIC on
videocassette and $10 worth of Max Factor products, consumers will
receive a soft-cover edition of the collectible companion book,
James Cameron's Titanic free
by mail. There is a $2.00 shipping charge. This offer is good from
September 1, 1998 to December 31, 1998.
Max Factor will promote the color line and promotional offer with
television and print advertising running September through December.
In addition, Max Factor will be implementing a direct marketing
campaign to more than nine million consumers. Max Factor is creating
60,000 in-store displays that will appear in retail locations
nationwide that carry the Max Factor line of cosmetics.
STATISTICS
TITANIC broke almost all
standing box-office records on its way to becoming the highest
grossing film of all time. TITANIC
remained number one at the box-office for an astonishing fifteen
weeks and is the only film to gross more than $20 million for ten
consecutive weekends. It was the fastest film to gross $250 million
(36 days) and $300 million (44 days) beating Jurassic
Park (37/68 days respectively), and the only film ever to
gross $400 million in its initial release.
Audiences embraced TITANIC,
which saw a high level of repeat business. According to the Los
Angeles Times, an audience exit poll showed that one
in five moviegoers had seen the film more than once. The same survey
showed 72% of the repeat business were women, 64% younger than 25.
Audiences of all ages contributed to the repeat business with adults
older than 25 accounting for a third of all repeat business.
TITANIC, a Paramount Pictures
and Twentieth Century Fox presentation of a Lightstorm Entertainment
production, stars Leonardo DiCaprio and Oscar(R)-nominee Kate
Winslet, who light up the screen as Jack and Rose, young lovers who
find one another on the maiden voyage of the ``unsinkable'' R.M.S.
Titanic. But when the doomed luxury liner collides with an iceberg
in the frigid North Atlantic, their passionate love affair becomes a
thrilling race for survival. The film also features Billy Zane,
Kathy Bates, Frances Fisher, Bernard Hill, Jonathan Hyde, Danny
Nucci, Gloria Stuart, David Warner, Victor Garber and Bill Paxton.
The film was written and directed by James Cameron, produced by
James Cameron and Jon Landau and executive produced by Rae Sanchini.
TITANIC is rated PG-13 in the
United States by the Motion Picture Association of America, has a
running time of 194 minutes and is closed captioned for the
hearing-impaired. It will also be available in the U.S. in a Spanish
subtitled version. It is available on VHS only in both pan &
scan and widescreen formats. To protect against unauthorized
duplication of TITANIC,
Paramount Home Video has encoded the videocassette release with the
Macrovision(R) anti-copy process. TITANIC
is mastered in THX for superior sound and picture quality.
Visit Paramount Home Video's web site @ www.paramount.com/homevideo
to learn more about TITANIC or
about many of Paramount's other classic Hollywood films, television
programs, animated titles, family and special interest programming,
or to download some of the latest press announcements.
Sprint is a global communications company -- at the forefront in
integrating long distance, local and wireless communications
services and one of the world's largest carriers of Internet
traffic. Sprint built and operates the United States' only
nationwide all-digital, fiber optic network and is the leader in
advanced data communications services. Sprint has $15 billion in
annual revenues and serves more than 16 million business and
residential customers.
Max Factor, used by leading movie makeup artists, creates expert
quality products so every woman can have the look of today's top
actresses.
Paramount Home Video is part of the operations of Paramount
Pictures, a unit of Viacom Inc [AMEX:VIA - news].
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PREVIOUS
NEWS (5/4/98)
I spoke this afternoon with Dorrit Ragosine of Paramount Home
Video, who says that the rumor about a July 28 video release date
for Titanic is false. It's
been reported in Billboard
magazine and on Hollywood On-Line,
but apparently neither bothered to confirm the information with her
office. There will be a second album of music from the film, but she
says that it will not coincide with any scheduled release date to
home video. Dorrit says that there is no current timeline for
announcing DVD titles or release dates.
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PREVIOUS
NEWS (4/28/98)
Here's a new article from today's issue of the Hollywood Reporter
on the Paramount DVD announcement. It's got a few more details in
it, and you may find it interesting.
Paramount jumps on DVD wagon; Fox,
DreamWorks still out
The Hollywood Reporter - Tues., April
28, 1998
And then there were two.
Paramount Home Video has become the latest studio to adopt the open
DVD platform as expected (HR 4/27).
With titles in the studio library like Forrest
Gump, Top Gun,
Saturday Night Fever,
Grease and The
Godfather and Indiana Jones
trilogies, not to mention the upcoming Titanic,
Paramount will add a great deal of clout to the fledgling DVD
marketplace.
Paramount's decision leaves Fox and DreamWorks as the only holdouts
for the next-generation digital home video platform. Both of those
studios, like Paramount, Disney, Universal and MGM, have already
endorsed the Divx pay-per-play variation on DVD that is expected to
roll out in the summer. Warner and Sony have yet to embrace the
Circuit City-backed Divx.
The studio has not yet determined which movies will be introduced
on DVD, Paramount president Eric Doctorow said, or a time frame for
the first releases. But the intention is to introduce all new
releases on DVD simultaneously with the VHS videocassette version,
he said, adding that Paramount's support "will not be a token
commitment."
Divx executives have said that Paramount has the same agreement
with Divx for simultaneous release of titles beginning this summer.
No release date has been set for Titanic
but industry observers expect it by the late third quarter or fourth
quarter. Doctorow said the studio's DVD decision was not based on
the looming Titanic release.
The late entry of Paramount into the DVD market is contrary to the
studio's pattern of jumping early on the bandwagons of such
alternative prerecorded home video platforms as 8mm, laserdisc and
even CD-i, the precursor to DVD.
Paramount also showed early support for DVD when Doctorow lined up
in a show of solidarity at a press conference with executives from
Warner, MGM and other studios that favored the Warner-backed
technology for DVD. But since then Paramount has taken a
wait-and-see attitude.
Doctorow said the approach was not related to previous experiences
with other alternative platforms but rather reaching a comfort level
with the viability of the platform and the creation of anti-piracy
safeguards.
Now, he says, the studio is fully behind the platform. More than
300,000 DVD players have been sold to retailers and more than 3
million copies of DVD movies have been sold to consumers so far.
"It's about believing in the product," Doctorow said. "We're
enthusiastic and believe that it will be an important part of our
business."
|
4/27/98
The wait is over! Paramount has officially decided to endorse open
DVD! There is no word on titles or release dates for the first
Paramount DVD product, but I'd certainly expect
Titanic on DVD in September or
November, when it hits VHS. I've also confirmed with Paramount Home
Video - it's legit! Here's their full press release...
Paramount Home Video Enters DVD Market
09:32 a.m. Apr 27, 1998 Eastern
HOLLYWOOD--(ENTERTAINMENT WIRE)--April 27, 1998--Paramount Home
Video has decided to enter the open DVD market in 1998. The
announcement was made by Eric Doctorow, president, Worldwide Home
Video.
"Paramount has been watching the development of the DVD market
for some time and we are pleased to see it start to gain the
momentum necessary for this new format to succeed," said
Doctorow.
"We believe that DVD is a great product that has the chance to
become a very important part of our business. Since any new home
entertainment format gives us a terrific opportunity to re-promote
our extraordinary library of films, we are truly enthusiastic about
the possibilities that DVD presents.
"To support our entry into DVD, our goal is to release current
titles day-and-date with VHS, along with a selection of library
product, because we believe this will give DVD the best chance to
succeed. Exact titles to be available, release dates and retail
prices will be announced at a later date."
Added Doctorow: "Furthermore, we are pleased that progress
continues to be made towards obtaining legislation and the creation
of anti-piracy technologies that will protect our copyrights. All of
these factors have led us to conclude that now is the appropriate
time for our company to enter this business."
Paramount Home Video is part of the operations of Paramount
Pictures, a unit of Viacom Inc.
Copyright 1998, Business Wire
|
PREVIOUS
NEWS (2/4/98)
The following is an interesting piece of information (an article
from today's issue of the Hollywood Reporter),
which confirms Paramount's consideration of Titanic
as its first open DVD release. The article is very long, so I will
present only an edited version here:
Titanic throws vid plan to sea
2/4/98 10:50 from BASELINE Inc. and The Hollywood Reporter
By Scott Hettrick
With each new weekend wave of unprecedented box-office performance
by Titanic, executives at the
home video divisions of Paramount and Fox are busy scrapping and
refiguring their strategy for the sure-fire video juggernaut.
"One thing you can say is that Titanic
isn't following any of the rules," a Paramount spokeswoman
said.
There was some thought a few weeks ago about pricing the
Titanic video for the rental
market in spring or summer as it does not fall into the genres
generally priced for sell-through: comedy, action and family.
But those thoughts have since evaporated as Titanic
has become a $300 million-plus box-office phenomenon in the United
States, big enough to transcend regular rental vs. sell-through
formulas, as Paramount learned with its successful sell-through
release of Forrest Gump in
1995.
With the nautical juggernaut showing no sign of slowing down,
Titanic's video release date
has been pushed back and is now indefinite. Oscar nominations and
awards are expected to help keep Titanic
afloat theatrically until at least late spring or early summer.
Sources at Paramount, which will distribute the title on home video
domestically, and Fox, which will handle international distribution,
say the studios are now targeting a sell-through release of
Titanic as a double cassette
no earlier than the third quarter and more likely for the
fourth-quarter holiday season.
ARTICLE EDITED HERE
The double cassette also poses a potential challenge among
consumers, who typically view dual cassettes as daunting. But
Titanic has already proven a
moldbreaker in that area as well, as its 3 hour-plus running time
has not kept theatrical patrons away.
With the DVD format capable of fitting the entire movie on one
disc, Paramount is also considering using Titanic
as its debut DVD title, sources said. Paramount has yet to commit to
the DVD format except to announce support for the pay-per-play Divx
version, expected to be introduced this summer.
Paramount and Fox are also tossing out standard windows formulas
with Titanic.
END OF ARTICLE
Well, as I said before... this is certainly getting interesting!
Stay tuned...
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NEWS (12/6/97)
A few years ago, Paramount took a bath for it's support of the
lackluster CD-I video disc format. One would have thought, that the
studio might have learned a lesson from the experience, and would
thus now be better able to pick a winning format to invest in.
Unfortunately, despite this (as well as recent rumors involving the
circulation of a DVD test copy of Braveheart,
split over two sides), it appears that Paramount is currently the
staunchest studio supporter of the Divx format. Paramount has
repeatedly issued statements to the effect that Divx, with its
Triple DES encryption, best addresses the studio's concerns about
digital piracy.
Whether Divx succeeds or not (and most of us are convinced it will
quickly go the way of the 'dodo'), Paramount stands to make out
pretty well. If Divx does catch on, the studio will make millions in
shared 'pay-per-view' revenues. If it fails, the open DVD market
will have grown large enough in the intervening months, to ensure
the success of eventual DVD releases. Either way, Paramount pockets
Divx's signing bonus, recently rumored to be as much as $20 million.
The official word from Paramount? According to Dorrit Ragosine, the
studio's always-kind Executive Director of Public Relations, as of
11/24, "Paramount had no plans for open DVD at this time."
Well, one can always hope. |
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